Cookie Policy
This Cookie Policy explains how Baselinq (Pty) Ltd uses cookies and similar technologies on our platform.
Last updated: February 2025
1. What Are Cookies
Cookies are small text files that are placed on your device (computer, smartphone, tablet) when you visit our website or use our platform. They help us recognise your device and store some information about your preferences or past actions.
Similar technologies include web beacons, pixels, and local storage, which serve similar purposes to cookies. This policy covers all such technologies collectively referred to as "cookies".
Cookies are widely used to make websites work more efficiently and provide information to website owners about user behaviour and preferences.
2. How We Use Cookies
We use cookies to enhance your experience on our construction intelligence platform and to provide our services effectively. Our use includes:
- Maintaining your login session and account security
- Remembering your preferences and platform settings
- Analysing platform usage and performance
- Providing personalised features and recommendations
- Ensuring optimal functionality of our AI-powered tools
- Improving our services based on user interactions
- Detecting and preventing security threats
3. Types of Cookies We Use
Essential Cookies
These cookies are necessary for our platform to function properly. They cannot be disabled.
- Authentication and session management
- Security and fraud prevention
- Platform functionality and navigation
- Form submission and data validation
Legal basis: Legitimate interest for service provision
Functional Cookies
These cookies enhance functionality and personalisation but are not essential.
- Language and region preferences
- Interface customisation settings
- Recently accessed projects and documents
- Dashboard layout preferences
Legal basis: Consent (can be disabled in settings)
Analytics Cookies
These cookies help us understand how users interact with our platform.
- Usage patterns and feature adoption
- Performance monitoring and optimisation
- Error tracking and debugging
- Platform improvement insights
Legal basis: Consent (can be disabled in settings)
Marketing Cookies
These cookies are used to provide relevant marketing content and measure campaign effectiveness.
- Personalised content recommendations
- Marketing campaign tracking
- Cross-platform advertising coordination
- Communication preferences
Legal basis: Consent (can be disabled in settings)
4. Third-Party Cookies
Some cookies on our platform are set by third-party services we use to enhance functionality:
Analytics Services
We use analytics services to understand platform usage and improve our services. These may include Google Analytics or similar services, configured to respect privacy requirements.
Customer Support
Our customer support tools may set cookies to maintain chat sessions and provide contextual assistance.
Content Delivery Networks
CDN services may set cookies to optimise content delivery and platform performance.
5. Cookie Duration
Session Cookies
Temporary cookies that expire when you close your browser. Used primarily for essential functions like maintaining your login session.
Persistent Cookies
Cookies that remain on your device for a set period or until manually deleted. Duration varies:
- Functional cookies: Up to 12 months
- Analytics cookies: Up to 24 months
- Marketing cookies: Up to 12 months
6. Managing Your Cookie Preferences
Platform Cookie Settings
You can manage your cookie preferences through your account settings in our platform. This includes enabling or disabling non-essential cookies.
Browser Settings
Most browsers allow you to control cookies through their settings:
- View and delete existing cookies
- Block all cookies or cookies from specific sites
- Set preferences for first-party and third-party cookies
- Receive notifications when cookies are set
Important Note
Blocking essential cookies may prevent certain features of our platform from working properly. Some functionality may become unavailable if you disable cookies entirely.
7. Your Rights Under GDPR and POPIA
Under UK GDPR and South African POPIA, you have specific rights regarding cookies and tracking:
Consent Rights
- Clear information before consent
- Easy withdrawal of consent
- Granular control over cookie types
- No pre-ticked boxes or forced consent
Access and Control
- View what cookies are active
- Download cookie preference records
- Request deletion of tracking data
- Object to profiling activities
8. Cookie Policy Updates
We may update this Cookie Policy to reflect changes in our practices, technologies, or legal requirements. Updates will be communicated through:
- Platform notifications for significant changes
- Email notifications to active users
- Updated "Last modified" date on this policy
- Annual policy review notifications
Continued use of our platform after updates constitutes acceptance of the revised Cookie Policy, unless you opt out of non-essential cookies.
9. International Users
Our platform serves users internationally. Cookie regulations may vary by jurisdiction:
- European Union: Subject to ePrivacy Directive and GDPR
- United Kingdom: Governed by UK GDPR and PECR
- South Africa: Compliant with POPIA requirements
- Other jurisdictions: Applicable local privacy laws respected
10. Contact Us About Cookies
If you have questions or concerns about our use of cookies, please contact us:
Email: info@baselinq.com
Subject Line: Cookie Policy Enquiry
Company: Baselinq (Pty) Ltd
Registration: South Africa
We aim to respond to all cookie-related enquiries within 5 business days.
Manage Your Cookie Preferences
Take control of your privacy settings and customise your cookie preferences.
